The show’s porcine star has also secured new licensing partners and is rapidly taking over the pre-school world. ITV might just have missed a trick when it failed to buy the distributor
Hasbro to buy Peppa Pig owner Entertainment One for £3.3bn
Hasbro buys Peppa Pig owner Entertainment One in £3.3bn deal
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Toymaker Hasbro Snaps Up Peppa Pig Owner Entertainment One for $4