Why Taylor Swift's First-Week 'Lover' Sales Total Is A Big Deal

In a world where artists make the majority of their money from touring, Swift proves that creativity — and a compelling offer — can still motivate fans to break out their wallets for new music.

Taylor Swift's 'Lover' album goes No. 1: Biggest sales week since 2017

Taylor Swift's 'Lover' album goes No. 1: Biggest sales week since 2017

Albums with the highest opening week unit sales each year in the US: Taylor Swift dominates. : r/TaylorSwift

Taylor Swift's Eras tour becomes first to gross over $1bn – report, Taylor Swift

Taylor Swift's First-Week 'Lover' Sales Made Up Over 25% Of Album Sales

About Music on X: Taylor Swift first week album sales worldwide (via Republic Records): / X

Taylor Swift's Lover sold this many copies in its first week in the US

She is a snake – in the most positive way!' How Taylor Swift became the world's biggest pop star, again, Taylor Swift

Why do you think five albums were able to sell more than 1 million copies first week and the other five albums could not? : r/TaylorSwift

Taylor Swift albums and songs sales - ChartMasters

Why do you think five albums were able to sell more than 1 million copies first week and the other five albums could not? : r/TaylorSwift