The design of strategies to manage a brand, the universe of values that must distinguish it, its competitive advantage and value added, the communication and marketing tools which will equip it, repeats - as far as I'm concerned - slavishly the steps foreseen by Bruno Munari for the design of "objects" in his book “Da cosa nasce cosa” [unfortunately never translated into English], steps that can be easily adapted to any sector.
Special Projects Design Methodology - How it all started
Ioana Stoian – Books On Books
What are the steps of your creative process as a graphic designer? - Quora
Bruno Munari, a Leonardo Inspiration for the STEAM Approach - Xamk
Experimental project of a laboratory for children at the Brera Art Gallery in Milan
Design as Art., by Justin Small, Designer Psychology
9 best must-read books for Designers, by Harnoor Bhullar
Irenebrination: Notes on Architecture, Art, Fashion, Fashion Law, Science & Technology
Bruno Munari on Design as a Bridge Between Art and Life – The Marginalian
X-TRA → Munari Star Chart
PDF) Visible Books, Unreadable Books: Bruno Munari's Iconotextual Playground
Judging by the Cover: Racial Bias in Design Publishing