The new F1 logo by Wieden + Kennedy London – Creative Review

The new F1 logo and identity hopes to re-engage its global fanbase. We talk to W+K’s Richard Turley, who headed up the project, about the new logo and suite of typefaces that look to the heritage of the sport while aiming to drive it forward

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The new F1 logo by Wieden + Kennedy London – Creative Review

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The new F1 logo by Wieden + Kennedy London – Creative Review

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The new F1 logo by Wieden + Kennedy London – Creative Review