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The Stanley cup craze has taken over the internet, but it's not as innocent of a trend as you may think it is.

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The Stanley Cup Craze: The Story Behind the Viral Tumbler

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What Is The Viral 'Pink Stanley Cup' And Why Is It Causing Mayhem Across Stores In The U.S.? The 'Stanley Tumbler' Craze And It's Memes Explained

Stanley cups: the psychology behind the internet's latest obsession

What Is The Viral 'Pink Stanley Cup' And Why Is It Causing Mayhem Across Stores In The U.S.? The 'Stanley Tumbler' Craze And It's Memes Explained

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