STA 100 - SOS Color Code
Design by Normal | 3 Art flags SOS Color Code 2020 uses the universal languages of morse code and color theory as a call for humanity and a willingness to help one another. Visualizing morse code into dots and dashes a pattern forms with each flag representing the letters S (three dots) O (three dashes) S (three dots) and color combinations informed by color theory this installation remains an effective visual distress signal, an ambigram that can be read upside down or right side up. As the world adjusts to new norms in challenging times, SOS Color Code 2020 offers a reconsideration of how language, objects and symbols, and even color can help us find stable ground and safety no matter where we are. SOS Color Code 2020 was installed in 15 locations throughout the United States on Sept. 15, 2020, the International Day of Democracy, and will be on display through US Election Day, Nov. 3, 2020. The hashtag #SOSColorCode was created to collect the images of all partner sites. Blank DIY posters were distributed online encouraging people to participate by posting their own versions of an SOS on their social media or on their windows.
Since its inception in 1927, The Society of Typographic Arts has been a vital participant in the Chicago design community, sponsoring seminars and conferences, and developing publications.
Each year, the STA 100 seeks to award the best 100 examples of communication design from around the world that utilize innovative typography.
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SOS Color Code 2020 – Minnesota Museum of American Art
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SOS Color Code 2020 – Minnesota Museum of American Art
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