Nike Michael Jordan: 40 years ago, it was Sonny Vaccaro, a Nike employee, who convinced the sporting apparel behemoth to devote all the money it had earmarked on recruiting future NBA players on just one man — Michael Jordan, then a 21-year-old rising star. That decision paid off in spades. Nike’s partnership with Jordan has grown into an empire, with $5.1 billion in sales last year from the company’s Jordan brand alone.
40 years ago, it was Sonny Vaccaro, a Nike employee, who convinced the sporting apparel behemoth to devote all the money it had earmarked on recruiting future NBA players on just one man — Michael Jordan, then a 21-year-old rising star. That decision paid off in spades. Nike’s partnership with Jordan has grown into an empire, with $5.1 billion in sales last year from the company’s Jordan brand alone.
ETBrandEquity An initiative of The Economic Times
Michael Jordan Has Made Over $1 Billion From Nike — The Biggest Endorsement Bargain In Sports
Nike: The Complete History and Strategy
Michael Jordan did not reject $10 million Nike deal
Endeavor Ad Agency Invests in Shop Started by Michael B. Jordan and Nike Vet Chad Easterling - WSJ
Ben Affleck's Air ties a bow on how Nike cashed in on Michael Jordan
GROUP 8 Case Study 8 - Nike - Building A Global Brand Image, PDF, Nike
What Is The Reason Why NBA Players Wear Glasses? Quora, 57% OFF
The Inside Story Of How Michael Jordan Became The World's Richest Athlete
Former Nike executive: Michael Jordan is bigger than Bill Gates - Basketball Network - Your daily dose of basketball
Michael Jordan and Nike Earned $126 Million Through a Marketing Genius “Fake Ban” That Is Unheard of in the Sneaker Industry - EssentiallySports
Ben Affleck's Air ties a bow on how Nike cashed in on Michael Jordan
Ben Affleck's Air ties a bow on how Nike cashed in on Michael Jordan
All About Sonny Vaccaro, the Former Sports Exec Who Signed Michael Jordan to Nike