K-Pop Group NewJeans Partners With Levi's® - Levi Strauss & Co : Levi Strauss & Co

The Levi’s® brand is partnering with NewJeans, one of Korea's top K-pop girl groups, to further its ambition to engage younger customers.  

NewJeans Levi's Denim Styling Workshop

Minji, Danielle, Haerin, Hanni and Lee Hye-In aka Hyein of girl group News Photo - Getty Images

Levi Strauss & Co

Step Into the World of NewJeans

5 for 1: NewJeans becomes newest ambassadors of Levi's, known for its 501 jeans • PhilSTAR Life

Who is more popular at this point in time, New Jeans or IVE? - Quora

Levi's Unveils a 501 Anniversary Experience in San Francisco

Pictures and Photos - Getty Images

Invitation: Levi's is celebrating 150 years of its Levi's 501 jeans