Cards Against Humanity acquires ClickHole: a content marketing opportunity?

So much vitriol has been aired about management issues at embattled publisher G/O Media that a card game's entry into digital media as the unlikely new owner of one of its websites has been met with almost universal relief.

NUVO: Indy's Alternative Voice - March 9, 2016 by NUVO - Issuu

Why the Cards Against Humanity deal is no joke - The Hustle

Debbie Laskey's Blog: 2016

Siteinspire Cards Against Humanity, cards against humanity

Acquire Frogs - ClickHole

Cards Against Humanity Purchases Satire Site ClickHole From G/O Media

The Beauty of Cards Against Humanity's Anti-Marketing Efforts

Clickhole satirical news site bought by Cards Against Humanity, Digital media

Arin Hanson - Credits (text only) - IMDb

Cards Against Humanity Case Study - James & James