How Rihanna's Fenty Beauty delivered 'Beauty for All' – and a wake-up call to the industry

The launch of Fenty Beauty highlighted the importance of inclusive marketing, which jolted the industry and shifted the beauty landscape. Sandy Saputo, chief marketing officer at Kendo Brands, which includes Fenty Beauty, shares the inside story.

Review: Does Rihanna's Fenty Beauty live up to the inclusivity hype?

How savvy businesswoman Rihanna used the Super Bowl to boost her BILLION DOLLAR businesses

Best Women-Owned Beauty Skincare Makeup Brands 2023

Fenty Beauty's Inclusive Revolution: Rihanna's $582M Impact - Bigblue Blog

15 Best Fenty Beauty Products Worth Your Money - Reviews

Replying to @Tori @Fenty Beauty Skin Tint in a STICK!? Let's get into

Breaking Barriers: Fenty Beauty's Marketing Strategy Case Study

Beauty Industry Trends & Cosmetics Ecommerce Statistics (2022)

Fenty Beauty by Rihanna – a lesson in brilliant marketing

3 Badass Female Celebs Who Are Currently Killing it in the Business World — Femestella

Replying to @kimberly868_islandgirl Fenty beauty don't miss! 🔥🏈 The

Fenty Beauty Showed the Makeup Industry for What It Was