The Demise of Müller Yogurt - Package InSight

Theo Müller Group agreed to cut their losses and decided to exit their five-year-old joint venture with PepsiCo to take over the yoghurt business in the United States. The major cause of their demise was a lack of consumer insights and attention to package design.

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The Demise of Müller Yogurt - Package InSight

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The Demise of Müller Yogurt - Package InSight

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