Alpha Testing and In-Market Experimentation

What is Alpha Testing?

Alpha Testing and In-Market Experimentation

What is A/B testing? With examples - Optimizely

Alpha vs. Beta Testing: How They Compare - CleverTap

Testing and Experimentation in the Digital Marketplace

Testing and Experimentation in the Digital Marketplace

A/B testing Process explained from the scratch

How Alpha and Beta Spell Improved A/B Testing

Alpha vs Beta Testing: How They are Different? - Reqtest

Patterns of Trustworthy Experimentation: Pre-Experiment Stage - Microsoft Research

Alpha Testing and Beta Testing. What is Alpha Testing?, by Ada Whz

A/B Testing Concepts List: Your Must-Read Guide to Online Experiments' Terminology

How to think about constructs in marketing research, Articles