Mobile Advertising Trends (2024) - Business of Apps

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Following the news stream for 2022 mobile advertising trends, naturally makes you focus on what’s happening today in the online advertising industry but to get a better appreciation of estimates for what will be happing in such a diverse and dynamic space as mobile advertising this year, let’s take a look quick look into 2020 and 2021. As you all well remember, until February 2020 the world was minding its business with all its problems of that moment but the COVID-19 pandemic was that force that changed everything in a matter of weeks. As people in the mobile ad business would confirm, by that moment more and more companies switching the bulk of their ad budgets from desktop to mobile, video format was already rising